WORK / MOTION
Ultra Worldwide — Lima
Ultra Peru
2026/ 00 — PROJECT OVERVIEW
A luminous festival language for Peru, balancing global brand codes with a new color and motion direction for the local audience.
01
THE SIGNAL
The Ultra symbol becomes a luminous portal — a simple, recognizable device with enough depth for an entire campaign.
02
THE ATMOSPHERE
Electric violet, amber highlights and deep blue create a night-time world that holds up in both vertical and widescreen formats.
03
THE DELIVERY
The system was prepared for announcement films, social cutdowns and live-event screens.
